The single-platform trap
Most tools post every review to Google, where half your customers never look. The platform that moves footfall depends on your trade.
Review routing for Indian businesses
Happy customers land on the right platform.
Scan a counter QR and tap a rating. Four and five stars go public; one to three reach only you.
9:41
Scan the counter QR
Point your camera, no app needed
4-5★ go public · 1-3★ reach only the owner
Free onboarding, no card required
Live in 2 minutes
Hindi · Tamil · Telugu · English
Collecting reviews shouldn't mean guessing
Three failure modes every counter-side review tool shares — Starboard was designed against all three.
Anonymous reviews
When every scan hits one shared QR code, nobody knows which staff member earned the review. Nothing to compete on, nothing to coach.
Public complaints
A two-star experience posted straight to a public listing greets every future customer who searches your name. The feedback was useful. The venue was not.
Scan. Rate. Route. Rank.
Under a minute from counter to platform — credited to the person who earned it.
- Scan
- Rate
- Route
- Rank
One code, five destinations
Salons need Google. Restaurants need Zomato. Clinics need Practo. Starboard reads your business category and routes every four-to-five-star rating to the platform that actually moves footfall for your trade.
GoogleSalons & retail
ZomatoRestaurants & cloud kitchens
PractoClinics & doctors
JustdialLocal services
TripAdvisorHotels & homestays
2 min
from signup to first QR code
5
review platforms routed by category
Weekly
leaderboard, ranked by scans
0
card required to finish onboarding
From tap to leaderboard in four moves
Each step does one job. Together they turn a counter tap into public reviews, private feedback and a name on the board.
- 1
Scan
A customer scans a QR code printed at the counter: one per staff member, or one per location.
- 2
Rate
They tap a star count. Four and five stars move on; one to three stay private.
- 3
Route
A happy rating goes straight to the review platform that fits the business: Google, Zomato, Practo and more.
- Zomato
- Practo
- 4
Rank
The scan is credited to the staff member whose code it was, and the weekly leaderboard updates live.
- 1Priya Nair214 scans
- 2Arjun Mehta198 scans
A habit your staff wants to win
From a two-minute signup to scans up forty percent: the first month, told week by week.
- Day 0
Sign up, print your first QR
Business name, category, staff: the two-minute wizard hands you print-ready QR codes in two minutes.
- Day 1
First scans land
Happy customers reach Google or Zomato. Unhappy ones arrive in your private inbox instead of your public listing.
- Week 1
The leaderboard does the asking
Priya sees she is two scans behind Arjun. Nobody has to be asked twice again.
- Week 3
Scans climb, chasing stops
With the board live, owners read analytics instead of chasing staff for reviews.
Live boardLive
- 1Priya Nair214 scans
- 2Arjun Mehta198 scans
- 3Fatima Sheikh176 scans
Ranked weekly by scans · ties broken on average rating
Built for the whole counter, not just the QR
Six capabilities that ship on day one. No add-ons required for the core flow.
Real-time analytics
Scans, conversion and rating distribution per location, updated as reviews land.
AI-drafted reviews
A short, natural-sounding draft in the customer’s own language, theirs to edit or post as-is.
Private feedback gate
One to three stars never reach a public platform. The owner reads every note instead.
Print-ready QR codes
High-resolution QR art for counters, standees and NFC cards, free on every plan.
WhatsApp alerts
A five-star review or a private complaint reaches the owner’s WhatsApp the moment it is submitted.
Four languages
Hindi, Tamil, Telugu and English across the whole rating flow: UI, prompts and AI drafts.
Starboard vs EasyReview
Every claim below is checked against easyreview.co.in and easyreview.co.in/pricing as published.
| Feature | Starboard | EasyReview |
|---|---|---|
| Review platforms | 5 platforms, routed by category | Google only |
| Staff attribution | Per-staff QR codes and scan credit | Not offered |
| Staff leaderboard | Live weekly ranking by scans | Not offered |
| Getting started | Free onboarding wizard, no card until you subscribe | 7 days for ₹7, card required |
| Private feedback gate | On every plan | On every plan |
| Indian language support | UI and drafts in four languages | Drafts only, plus Spanish and Arabic |
| Pricing transparency | Every tier public, compared below | Published tiers only |
Sourced from a live read of easyreview.co.in and easyreview.co.in/pricing. Their pricing and feature set may change after this was written.
Owners who stopped chasing reviews
Four businesses, four categories, same pattern: route the rating right and the leaderboard does the asking.
“Google reviews doubled in three weeks. The front desk checks the leaderboard before their phones, no asking needed.”
“We are a restaurant: Google reviews barely move covers, Zomato does. Starboard got that without us configuring anything.”
“Patients rate at checkout; happy ones land on Practo, where people search for a clinic. Complaints reach me first.”
“हमारा स्टाफ अब सुबह सबसे पहले लीडरबोर्ड देखता है। तीन हफ्तों में गूगल रिव्यू दोगुने हो गए, और किसी को दोबारा कहना नहीं पड़ा।”
Simple tiers, public numbers
Every tier includes the private feedback gate, print-ready QR codes and all four languages. Onboarding is free, no card required.
Starter
A single location finding its feet with review collection.
1 location₹399/month
or ₹3,990/year
- Unlimited QR scans
- Google routing
- Private feedback gate
- Basic analytics
- Print-ready QR codes
Growth
Most Starboard businesses land here: multi-platform and multi-staff.
Up to 5 locations₹999/month
or ₹9,990/year
- Everything in Starter
- Per-staff QR codes and attribution
- Live staff leaderboard
- AI-drafted reviews
- WhatsApp alerts
- Priority support
Business
Chains and franchises running review collection at scale.
Unlimited locations₹2,499/month
or ₹24,990/year
- Everything in Growth
- Dedicated onboarding
- 2 free QR standees per location
- SLA-backed support
Add-ons:Vinyl QR sticker (extra) · ₹149Acrylic QR standee (extra) · ₹449NFC tap card · ₹349Extra location beyond plan cap · ₹199 / mo
All prices exclude 18% GST.
Frequently asked
Everything a business owner asks before switching from a single-platform QR tool.
Can I try Starboard before I pay?
Yes. The full onboarding wizard (business details, category, listing, staff, first QR code) is free, no card required. You only pick a plan to open the dashboard.
Is pricing per business location?
Each tier includes a location cap: one for Starter, five for Growth, unlimited for Business. Extra locations on Starter or Growth are ₹199/month each.
Do printed QR materials require a paid plan?
The first QR code from onboarding is free, and digital QR codes stay free to download and print on every plan. Laminated standees, vinyl stickers and NFC cards are optional paid add-ons.
Can I cancel or change plans anytime?
Yes. Monthly plans cancel anytime from Settings with no notice, and annual plans get a prorated refund for unused months.
Which review platforms do you support?
Google, Zomato, Practo, Justdial and TripAdvisor today, routed automatically by business category. More platforms ship as we add categories.
How is this different from EasyReview?
Starboard routes each rating to the platform that fits the business instead of only Google, and every scan is credited to a staff member on a live leaderboard, neither of which EasyReview offers today.
Your next five-star review is already at the counter.
Print a QR today and route happy customers to the platform that matters. Complaints stay private.