Starter
A single location finding its feet with review collection.
1 location₹199/month
or ₹1,990/year
- 1 location included
- Unlimited QR scans
- Google routing
- Private feedback channel
- +2 more on the pricing page
Built for local businesses across India
More Google reviews from the customers you already have.
A counter QR your customers actually scan. Happy customers land on Google, Zomato or Practo; unhappy ones reach you first.
Set up and print your QR free. ₹199/month when you're ready to see the results · cancel anytime.
- No card to set up
- Live in 2 minutes
- Made for India
One counter QR. One platform that fits your trade.
- Zomato
- Practo
- Justdial
- TripAdvisor
Scan the counter QR
Point your camera, no app needed
Every rating reaches the team · yours helps others find us
Scan to try it as a customer
A demo cafe — nothing gets posted
- 1. Scan
A customer scans a QR code printed at the counter: one per staff member, or one per location.
- 2. Rate
They tap a star count and say what stood out — then choose: post a public review, or send it privately to the owner.
- 3. Route
Invite the customer to share their review on the platform that fits the business — Google, Zomato, Practo and more. Their words, their choice.
- 4. Rank
The scan is credited to the staff member whose code it was, and the weekly leaderboard updates live.
One code, five destinations
Salons need Google. Restaurants need Zomato. Clinics need Practo. Starboard reads your business category once, during onboarding, so every public review lands on the platform that actually moves footfall for your trade.
A habit your staff wants to win
From a two-minute signup to a live scoreboard: the first month, told week by week.
- Day 0
Sign up, print your first QR
Your business, a couple of quick taps, then a QR to try: the three-step setup hands you print-ready QR codes in two minutes.
- Day 1
First scans land
Every scan goes where the customer chooses: posted publicly on Google or Zomato, or sent privately to your inbox — either way, you hear it the same day.
- Week 1
The leaderboard does the asking
Priya sees she is two scans behind Arjun. Nobody has to be asked twice again.
- Week 3
Scans climb, chasing stops
With the board live, owners read analytics instead of chasing staff for reviews.
Live boardLive
- 1Priya Nair214 scans
- 2Arjun Mehta198 scans
- 3Fatima Sheikh176 scans
Ranked weekly by scans · ties broken on average rating
Built for the whole counter, not just the QR
Six capabilities. Four ship today; two are on the roadmap and marked honestly.
WhatsApp alerts
Coming soonEvery review — public or private — reaches the owner’s WhatsApp the moment it is submitted.
Starboard vs others
How Starboard compares with the single-platform QR tools most businesses start with.
| Feature | Starboard | Others |
|---|---|---|
| Review platforms | 5 platforms, routed by category | Google only |
| Staff attribution | Per-staff QR codes and scan credit | Not offered |
| Staff leaderboard | Live weekly ranking by scans | Not offered |
| Getting started | Free onboarding wizard, no card until you subscribe | Paid trial, card required |
| Private feedback inbox | On every plan | On every plan |
| Indian language support | Dashboard drafts in four languages today; rating flow is English | Draft support varies by tool |
| Pricing transparency | Every tier public, compared below | Published tiers only |
Comparison points reflect the single-platform tools in this category as commonly offered; their pricing and feature sets may change.
Simple tiers, public numbers
Every tier includes the private feedback inbox and print-ready QR codes. The dashboard drafts review replies in four languages; the customer rating flow is English. Onboarding is free, no card required.
Growth
Most Starboard businesses land here: multi-platform and multi-staff.
Up to 5 locations₹399/month
or ₹3,990/year
- Everything in Starter
- Up to 5 locations
- Custom branding — your logo on the feedback form and in your QR codes
- Per-staff QR codes and a live leaderboard
- +3 more on the pricing page
Business
Chains and franchises running review collection at scale.
15 locations included₹999/month
or ₹9,990/year
- Everything in Growth
- Weekly AI review of your feedback, every Monday
- 15 locations included
- Priority support
- +1 more on the pricing page
Add-ons:Vinyl QR sticker (extra) · ₹149Acrylic QR standee (extra) · ₹449NFC tap card · ₹349Extra location beyond plan cap · ₹100 / mo
All prices exclude 18% GST.
Frequently asked
Everything a business owner asks before switching from a single-platform QR tool.
Can I try Starboard before I pay?
Yes. The three-step setup (your business, a couple of quick taps about you, then your first QR code to try) is free, no card required. You only pick a plan to open the dashboard.
Is pricing per business location?
Each plan includes locations: one for Starter, up to five for Growth, fifteen included for Business. Additional locations beyond your plan's included ones are ₹100/month each, on every plan.
Do printed QR materials require a paid plan?
The first QR code from onboarding is free, and digital QR codes stay free to download and print on every plan. Laminated standees, vinyl stickers and NFC cards are optional paid add-ons.
Can I cancel or change plans anytime?
Yes. Monthly plans cancel anytime from Settings with no notice, and annual plans get a prorated refund for unused months.
Which review platforms do you support?
Google, Zomato, Practo, Justdial and TripAdvisor today, routed automatically by business category. More platforms ship as we add categories.
How is this different from other QR review tools?
Starboard routes each rating to the platform that fits the business instead of only Google, and every scan is credited to a staff member on a live leaderboard — neither of which the single-platform tools in this category offer today.
Is this allowed by Google?
Yes. Every customer is always offered both options — post a public review or send private feedback — and can pick either one; Starboard never hides, blocks or auto-redirects a review away from a public platform based on the rating. By default the option that fits the star count is shown first and highlighted, and the business can turn that off on the Routing page to show both equally. Google's review policy asks businesses not to selectively solicit positive reviews, so read it and decide what fits your business. Read Google’s review policy
What if my customer doesn't have the Google app?
It doesn't matter — posting a Google review opens Google's own review composer in the phone's browser, not the Maps or Google app. No app install, no sign-in flow beyond the Google account they're likely already signed into.
Do I need a Google Business Profile first?
For the Google route, yes — Starboard links straight to your listing's review composer, so your business needs to exist on Google Maps with a Place ID (an unclaimed listing works; you don't need it verified). Zomato, Practo, Justdial and TripAdvisor route off their own listing links instead and don't require a Google profile at all.
Can my staff see the private complaints?
Private feedback is visible in the dashboard to your business's owners, admins and the managers assigned to that location — not to frontline staff. A staff member only ever sees their own scan count and rank on the leaderboard, never a customer's written feedback.
Your next five-star review is already at the counter.
Print a QR today and start collecting better feedback — every customer heard, every review earned.
Free onboarding · No card required · Live in 2 minutes