The feedback loop

Every customer chooses. You hear it all.

After rating, every customer sees the same choice — post a public review or send a private note. Praise and problems land with you; the public ones go where you have connected.

public review or private note — their choice
2 paths
private notes land with the owner
You first
including the cheapest tier
On every plan
Private feedbackStraight to the owner
Today, 1:42 pm

“Waited 25 minutes even though the café was half-empty. The coffee was good — the wait was not.”

Third Wave RoastersCounter 2 · RahulBengaluru

This comes straight to you, the same day — walk back to the exact table while the visit is fresh.

Private feedback inbox in depth

One flow, their choice

There is no auto-redirect and no hidden branch. After rating, every customer sees the same two options — post publicly or send privately — and either can still be tapped; by default the one that fits the rating is highlighted, and a business can turn that off. Unhappy customers overwhelmingly choose private, so many problems come straight to you while they are still solvable — because they were heard, not filtered.

Context arrives with the complaint

Each private note carries the rating, the timestamp, the location and — where the QR was per-staff — the counter it came from. You walk back to the exact table or shift, not guess at it.

Recover the customer

A private note is a customer still talking to you. Respond while they remember the visit, fix what broke, and many of them come back.

Honest by design

Starboard never writes, fabricates, or suppresses reviews. Every posted review is written and approved by the customer who had the experience — nothing posts without their tap. And every customer — glowing or not — can send feedback straight to the owner. One flow for everyone: their choice, your complete picture. That is the product.

  • Every posted review is written and approved by the customer — AI drafts are starting points, never auto-posts
  • Every rating reaches the business, happy or not — nothing is hidden from the owner
  • The leaderboard ranks real scans from real counter QR codes — nothing manufactured

Private feedback inbox: questions we hear

Short answers here; the full FAQ lives on its own page.

Which review platforms do you support?

Google, Zomato, Practo, Justdial and TripAdvisor today, routed automatically by business category. More platforms ship as we add categories.

How is this different from other QR review tools?

Starboard routes each rating to the platform that fits the business instead of only Google, and every scan is credited to a staff member on a live leaderboard — neither of which the single-platform tools in this category offer today.

Do printed QR materials require a paid plan?

The first QR code from onboarding is free, and digital QR codes stay free to download and print on every plan. Laminated standees, vinyl stickers and NFC cards are optional paid add-ons.

Your next five-star review is already at the counter.

Print a QR today and start collecting better feedback — every customer heard, every review earned.

Free onboarding · No card required · Live in 2 minutes