Picture a tool that charges per QR scan, then picture the owner using it. By the third week of the month they're quietly hoping customers ignore the code on the table. A business pays for a feedback system and then roots against feedback.
That is not a hypothetical personality flaw. It is what metered pricing does to placement decisions, and it explains why we think unlimited scanning is not a pricing detail but the whole design.
Codes multiply, and that is the point
One code on one counter produces one trickle of responses. Feedback collection scales through placement:
- A code per staff member, so credit follows the person
- Codes on tables, mirrors and menu cards
- A standee by the entrance or the billing desk
- Stickers on delivery boxes and takeaway bags
- Separate codes per branch, so locations stay comparable
Each new placement is cheap for you and effortless for customers, which means each one adds responses you would otherwise never see. The entire craft of review collection is putting the ask in front of more people at better moments.
Metered pricing attacks exactly that craft. Every placement becomes a line item, so owners start choosing which tables deserve a code and which branches can wait until next month's budget. The system designed to collect more feedback ends up collecting less.
What unlimited changes
Flat unlimited scanning removes the mental tax. When a scan costs nothing extra, the question shifts from "can we afford another code here?" to "where else do customers wait with nothing to do?"
The second question has better answers. Waiting rooms, billing queues, the two minutes while the bill prints, the mirror in the salon. Idle moments are when people happily tap a rating, and idle moments are free.
There is a second-order effect worth naming. With caps gone, nobody rations printing either. Laminated standees, NFC tap cards, fresh stickers after a repaint; the cost of a new placement drops to the price of paper, so experimentation gets cheap. Try a code by the wash basin for a month and let the numbers argue.
Does more volume mean worse quality?
The usual worry: if everyone scans freely, won't junk flood the signal? In practice, the opposite holds.
Ratings are cheap to give, so volume rises, but honesty does not fall with effort. A customer tapping four stars in ten seconds gives you about as true a signal as one writing a paragraph. What changes is coverage: instead of hearing from the delighted few and the furious few, you hear from ordinary customers in between, which is most of your business and the part generic surveys always miss.
Quality control lives in the flow itself, not in caps. A short form, category-fitted questions and the option for every customer to send feedback privately — regardless of their rating — all shape response quality far better than a monthly limit ever could.
What flat looks like
Every Starboard plan includes unlimited QR scans, from Starter at ₹199 a month for a single location up to Business at ₹999 for chains. Digital codes stay free to download and print on every tier; standees, vinyl stickers and NFC cards are optional add-ons for those who want them.
The pricing assumes something simple: more feedback is good. Volume is not a cost to manage. It is the product working.